正大广场元宇宙数字场域即将呈现

2023年8月，正大商业地产创新事业部与上海艺数力文化科技有限公司（简称“艺数力”）正式达成数字商业合作协议。

In August 2023, CP Commercial Real Estate Innovation Division and Shanghai Art Digital Power Culture Technology Co., Ltd. (referred to as “Art Digital Power”) reached a formal digital business cooperation agreement.

在数字经济引领未来中国商业的背景下，正大商业地产创新事业部将和艺数力共同邀请优质的数字艺术内容，数字商业产品以及数字商业服务商入驻正大广场元宇宙板块，联手打造[正在元宇宙CentreMeta]数字场域。推动建筑、艺术、商业、科技的交互融合，打造可知、可感、可触、可鉴的沉浸式购物中心。

In the context of digital economy leading the future of China’s business, CP Commercial Real Estate Innovation Division and Art Digital Power will invite high-quality digital art content, digital commercial products and digital commercial service providers to get involved in the metaverse section of CP Plaza, and jointly create [CentreMeta] digital field. It aims to promote the interactive integration of architecture, art, commerce and technology to create an immersive shopping mall that can be recognized, felt, touched and appreciated.

在下一阶段，正大广场将以商场西区为主阵地，从1楼到9楼，从线上到线下，逐步落地“正大元宇宙”、“商场激励者计划”、“正大数字艺术空间”，“正大AR纪元界”，“正大商业空间创新营”等计划。

In the next stage, SUPER BRAND MALL will primarily establish its presence in the western area of the shopping mall, from the 1st to the 9th floor, and from online to offline. It will gradually implement plans such as the "CentreMeta", "Mall Incentives Plan", "CP Digital Art Space", "CP's AR Future World", and "CP Commercial Space Innovation camp".

在不远的未来，我们将看到一个全新的面向年轻人群、创新品牌，全国第一个全面拥抱数字经济的新正大商业。

In the not-distant future, we will witness a new innovative brand targeting the younger audience, and the first CP commerce in the country to fully embrace the digital economy.

正大广场作为世界级商业典范，雄踞城市核心腹地，以其恢弘综合体量与翘楚商业业态当仁不让成为城市名片，一直致力于倡导新的商业落地解决方案。“虚实结合”、“科技赋能”、“数字商品”、“多维感知”等此类的全新概念，都是正大广场现在想去关注和探讨的方向。

As a world-class commercial model, CP Plaza is located in the core of the city. With its magnificent comprehensive scale and leading commercial formats, it has become the city’s business card and has been committed to advocating new commercial implementation solutions. Brand-new concepts such as “integration of virtual and reality”, “technology empowerment”, “digital product”, and “multi-dimensional perception” are the directions that CP Plaza would like to pay attention to and discuss.

创新是正大商业地产基因中不可或缺的一部分。巅峰格局开商业地产之先河，于风云竞争中拔得头筹，成就国内第一座真正意意义上的商业旗舰。正大商业地产创新战略涵盖了从数字化生活方式、数字化会员体系、沉浸式购物体验、浸入式场景互动及可持续发展等广泛领域。

Innovation serves as an integral part of CP Commercial Real Estate’s gene. Thanks to the pinnacle of layout, CP Commercial Real Estate pioneered commercial real estate, won the first place in the fierce competition, and became the first true commercial flagship in China. The innovation strategy of CP Commercial Real Estate covers a wide range of fields, including digital lifestyle, digital membership system, immersive shopping experience, immersive scene interaction and sustainable development.

[正在元宇宙CentreMeta]数字场域

[CentreMeta] Digital Field

目前已入驻及即将入驻的数字艺术内容及有关设备有：白日梦小熊Bonnie、柏拉兔、Rich Too、达文奇的蛋、AKCB、元宇宙百货、盼打科技、大邦印象。希望通过此次强强合作，可以产生全新的数字商业场景，推动数字商业新业态进化。

Current and upcoming digital art content and related devices include: Daydream Bear Bonnie, Plabit, Rich Too, Da Vinci’s Egg, AKCB, Metaverse Department Store, Panda Technology, Dabang Impression. Through this win-win cooperation, we hope to generate new digital business scenarios and drive the evolution of new digital business formats.

正大广场

SUPER BRAND MALL

上海正大广场雄踞黄浦江畔，坐落在被称为“东方华尔街”的上海浦东陆家嘴黄金地段，总建筑面积近25万平方米，是上海首家5G三千兆智慧商场，曾摘得“最佳消费体验商场”、“中国购物中心杰出运营大奖”等多项荣誉，是正大集团在中国最大的投资项目之一。自2002年10月开业以来，在集团核心原则指导下始终走在创新发展的前列。打造了全新的主题区：美食与联合办公双生一体空间Eat N Work、儿童的第三个家“Kids’3^rd Home”。正大广场也已形成了高度主题化的全天候、全客层的多功能生活场所，更是上海陆家嘴的标志性建筑之一。

Shanghai Super Brand Mall is located at one of the most prime area next to the Huangpu River by the side of the Oriental Pearl Tower. It has witnessed the drastic changes of China over the past two decades and those of Chinese cities in the new century. lt has seen the remarkable and glorious development of Lujiazui, known as the "Oriental Wall Street”. Super Brand Mall has become the signature name card of Shanghai that it is a must go for every visitor.

正大商业地产创新事业部

CP Commercial Real Estate - Business Innovation Division

2017年，正大商业地产总部成立创新事业部，以强化本土创新能力及多元化产业布局为宗旨。开启与本土创新生态合作新篇章，整合全球资源体系及丰富的外部生态合作伙伴资源，达成“策”、“研”、“创”、“投”、“营”全方位支持链。

In 2017, CP Commercial Real Estate Headquarters established the Business Innovation Division to strengthen local innovation capabilities and diversify industrial layout. The Division has opened a new chapter of cooperation with the local innovation ecosystem, integrating the global resource system and abundant external ecological partner resources to achieve an all-round support chain of “strategy”, “research”, “innovation”, “investment” and “operation”.

自成立伊始，正大商业地产创新事业部一直密切关注中国商业地产发展新方向，发掘与捕捉新业态与趋势，加强创新文化，并坚持持续创新。

Since its establishment, CP Commercial Real Estate Business Innovation Division has been paying close attention to the new development direction of China’s commercial real estate, exploring and capturing new business formats and trends, strengthening the innovation culture, and persisting in innovation.

上海艺数力文化科技有限公司

Shanghai Art Digital Power Culture Technology Co., Ltd.（logo)

“艺数力”是2021年所推出的创新加密艺术服务平台，一直致力于推动数字艺术的创作、宣传、版权认定、数字作品交易全链条服务。同时涉猎IP衍生品二次创作、数字艺术家孵化等多个领域，力争成为全国最具影响力的数字艺术综合服务提供商。

Shanghai Art Digital Power Culture Technology Co., Ltd. is an innovative encrypted art service platform launched in 2021. It has been committed to promoting the whole service chain of digital art creation, publicity, copyright certification, and digital work transactions. At the same time, it is involved in multiple fields such as secondary creation of IP derivatives and digital artist incubation, striving to become the most influential digital art comprehensive service provider in China.